EDDM stands for Every Door Direct Mail. It is a service offered by the United States Postal Service that allows businesses to send mail pieces to specific neighborhoods or ZIP codes without having to purchase a mailing list or printing specific addresses on each piece.
With EDDM, businesses can choose the delivery routes they want to target and the USPS will deliver their mail pieces to every mailbox along those routes. This service is particularly useful for businesses that want to target a specific geographic area or demographic without the added cost of purchasing a mailing list or printing specific addresses. EDDM is also a cost-effective way to reach a large number of potential customers with a single mail campaign.
Postcards have been used for marketing purposes for over a century. They are a versatile and cost-effective way to reach out to potential customers. Here are some of the ways postcards are used for marketing:
1. Promotions and Discounts: Postcards can be used to promote sales, discounts, and other promotions. They can be sent out to customers who have made a purchase in the past, or to potential customers who have shown interest in a particular product or service.
2. Brand Awareness: Postcards can be used to build brand awareness. They can be designed with a company’s logo and colors, and sent out to potential customers. This can help build recognition and familiarity with the brand.
3. Event Announcements: Postcards can also be used to announce upcoming events, such as store openings, product launches, or special sales. They can be sent out to customers who have previously made a purchase, or to potential customers who have shown interest in the company.
Overall, postcards are a great way to reach out to potential customers and promote products and services. They are affordable, customizable, and can be used in a variety of marketing campaigns.